I recently came across the GiftsForGood Christmas Sale on Startsomegood.com and found it to be a really interesting take on social contribution and marketing. For me, it has all the markings of the typical over-the-top semi-aggressive marketing style, urging you to buy at Christmas with the USP being that by contributing to consumerism, you are actually contributing to positive social change. If we are going to spend, spend, spend, then why not make sure that our spending on ourselves helps others? Have a look, and tell me what you think by leaving a comment on my blog.
The GiftsForGood Christmas Sale is a chance to showcase the diversity of projects that have successfully crowdfunded on StartSomeGood.com and features wonderful products that are made by these social enterprises around the world! The exclusive products featured in this sale make for unique and meaningful gifts this Christmas – for yourself, family or friends. Plus, you’ll be supporting some fantastic social impact initiatives from the StartSomeGood community
– now that feels good, doesn’t it?
What’s this all about?
StartSomeGood is a global crowdfunding platform that exists to empower social entrepreneurs, changemakers and non-profits with the tools they need to build community support and raise funds for their social change initiatives – together, they turn ideas into action and impact.